Many people not only want to have a payday lending business but want it to succeed. Well one key factor for your payday lending business to succeed is that you find the perfect place to set it up. Probably in a neighborhood that has lots of people or where you find many businesses are doing well. However you will find many payday lending stores in places where they shouldn't be like where there are a lot of poor people which is bad because it will only lead to you closing down. A key place to set up a payday lending business is in a college or University community or where there are a lot of middle class business men who will always want some money before their check goes through. It is profitable to own a payday lending business because it is one of the fastest growing businesses in the United States. Everyone seems to be getting into it even backs, now that they have tasted the competition want in on it. The chance of you not making a profit in the payday lending business is very minimal.